Our brand

The guidelines that follow will help you correctly make use of our brand

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Our logo

This is the logo that should always be used. There are two versions to ensure optimum legibility.

This is the main Atoichi logo. It should be used in this form whenever possible.


It’s our logo stripped of its wordmark. Use it only when and where space is limited.


The main logo always comes first

However, in certain situations where space is very tight, for instance when the logo has to be within a square or circle shape, the use of the glyph is allowed.